Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

MSTGN4004 Mapping and Delivery Guide
Analyse TCF merchandising and marketing principles

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency MSTGN4004 - Analyse TCF merchandising and marketing principles
Description
Employability Skills
Learning Outcomes and Application This unit of competency covers the skills and knowledge required to analyse key principles of merchandising and marketing when applied in a textiles, clothing and footwear (TCF) environment.The unit of competency applies to activities associated with marketing at all stages of the TCF supply chain and merchandising through wholesale and retail channels. TCF products may be items and services from any sector within the TCF industry and include final products, such as garments or fashion accessories, or processed materials such as fabrics and industrial or domestic textiles.Work may be conducted in small to large scale enterprises and may involve individual and team activities.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Assessors must:

satisfy the assessor competency requirements that are in place at the time of the assessment, as set by the VET regulator

have vocational competency in analysing textiles, clothing and footwear merchandising and marketing principles, at least to the level being assessed, with relevant industry knowledge and experience.

Assessment should occur in operational workplace situations. Where this is not possible, or where personal safety or environmental damage are limiting factors, assessment must occur in a sufficiently rigorous simulated environment reflecting realistic operational workplace conditions. This must cover all aspects of workplace performance, including environment, task skills, task management skills, contingency management skills and job role environment skills.

Assessment processes and techniques must be appropriate to the language, literacy and numeracy requirements of the work being performed and the needs of the candidate.

Conditions for assessment must include access to all tools, equipment, materials and documentation required, including relevant workplace procedures, product and manufacturing specifications associated with this unit.

The unit is applicable to all TCF sectors and assessment must ensure it is delivered to suit the industry it is being applied to.
Prerequisites/co-requisites
Competency Field Generic
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Determine job requirements
  • Follow standard operating procedures (SOPs)
  • Comply with work health and safety (WHS) requirements at all times
  • Use appropriate personal protective equipment (PPE) in accordance with SOPs
  • Identify job requirements from specifications, drawings, job sheets or work instructions
       
Element: Investigate TCF market conditions
  • Use industry appropriate research methods to survey domestic conditions affecting the TCF market and identify effects of these conditions on the TCF industry
  • Explore global conditions affecting the TCF market and identify effects of these conditions on the TCF industry
  • Assess significance of TCF product range on the global market
  • Identify key components of the TCF supply chain and analyse influences on supply chain conditions
  • Examine features of mainstream and niche markets within the TCF market
  • Investigate role of merchandising in the TCF marketplace
       
Element: Determine the characteristics of the TCF market
  • Access and investigate current information on the TCF market to determine trends influencing TCF production and supply
  • Investigate TCF market segmentation, targeting and price positioning for TCF product range
  • Identify key characteristics of TCF market segments and examine implications for marketing activity
  • Analyse consumer behaviour for TCF product range
       
Element: Assess features of a TCF product to determine effective marketing
  • Identify technical specifications of a TCF product and determine implications for market positioning
  • Explore role of creativity in the marketing of TCF products
  • Identify networks applying to the marketing and merchandising of a TCF product
  • Identify strengths, weaknesses, opportunities and threats applying to a TCF product and assess implications for marketing
  • Document and record outcomes of marketing investigation
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Determine job requirements

1.1

Follow standard operating procedures (SOPs)

1.2

Comply with work health and safety (WHS) requirements at all times

1.3

Use appropriate personal protective equipment (PPE) in accordance with SOPs

1.4

Identify job requirements from specifications, drawings, job sheets or work instructions

2

Investigate TCF market conditions

2.1

Use industry appropriate research methods to survey domestic conditions affecting the TCF market and identify effects of these conditions on the TCF industry

2.2

Explore global conditions affecting the TCF market and identify effects of these conditions on the TCF industry

2.3

Assess significance of TCF product range on the global market

2.4

Identify key components of the TCF supply chain and analyse influences on supply chain conditions

2.5

Examine features of mainstream and niche markets within the TCF market

2.6

Investigate role of merchandising in the TCF marketplace

3

Determine the characteristics of the TCF market

3.1

Access and investigate current information on the TCF market to determine trends influencing TCF production and supply

3.2

Investigate TCF market segmentation, targeting and price positioning for TCF product range

3.3

Identify key characteristics of TCF market segments and examine implications for marketing activity

3.4

Analyse consumer behaviour for TCF product range

4

Assess features of a TCF product to determine effective marketing

4.1

Identify technical specifications of a TCF product and determine implications for market positioning

4.2

Explore role of creativity in the marketing of TCF products

4.3

Identify networks applying to the marketing and merchandising of a TCF product

4.4

Identify strengths, weaknesses, opportunities and threats applying to a TCF product and assess implications for marketing

4.5

Document and record outcomes of marketing investigation

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria, and include:

reading and following work instructions, standard operating procedures (SOPs), safe work practices

applying relevant standards

using a combination of digital, manual and personal research strategies to investigate domestic and global market conditions

undertaking research and recording details of at least two (2) research strategies

determining the characteristics of the TCF market to identify trends, market segments, consumer behaviour and price positioning for a product range

determining at least two (2) features of identified TCF product range that support effective marketing

identifying networks applying to the marketing and merchandising of identified TCF product

assessing a TCF product and its suitability for marketing

assessing strengths, weaknesses, opportunities and threats applying to a TCF product, and the implications for marketing

documenting and recording outcomes of marketing investigation.

Evidence must be provided that demonstrates knowledge of:

safe work practices and procedures and use of personal protective equipment (PPE)

relevant Australian Standards

digital, manual and personal research strategies

characteristics of domestic and global TCF market segments and the relationship between them:

demographics

economics

location

education

components of the TCF supply chain:

designers and product engineers

manufacturers

distributors, wholesalers, exporters and importers

transporters

sales, marketing and retail providers

range of products available in the TCF industry

segmentation of the TCF market

demographics of the TCF consumer

technical aspects of TCF product

research methods relevant to and appropriate to TCF industry:

web searches

reviewing statistical data

examining industry publications

conducting personal interviews

completing surveys

reading industry reports

attending exhibitions, displays and presentations

trends and the role of marketing and merchandising

characteristics of identified TCF product that make it suitable for marketing

workplace procedures

recording and reporting practices.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Determine job requirements

1.1

Follow standard operating procedures (SOPs)

1.2

Comply with work health and safety (WHS) requirements at all times

1.3

Use appropriate personal protective equipment (PPE) in accordance with SOPs

1.4

Identify job requirements from specifications, drawings, job sheets or work instructions

2

Investigate TCF market conditions

2.1

Use industry appropriate research methods to survey domestic conditions affecting the TCF market and identify effects of these conditions on the TCF industry

2.2

Explore global conditions affecting the TCF market and identify effects of these conditions on the TCF industry

2.3

Assess significance of TCF product range on the global market

2.4

Identify key components of the TCF supply chain and analyse influences on supply chain conditions

2.5

Examine features of mainstream and niche markets within the TCF market

2.6

Investigate role of merchandising in the TCF marketplace

3

Determine the characteristics of the TCF market

3.1

Access and investigate current information on the TCF market to determine trends influencing TCF production and supply

3.2

Investigate TCF market segmentation, targeting and price positioning for TCF product range

3.3

Identify key characteristics of TCF market segments and examine implications for marketing activity

3.4

Analyse consumer behaviour for TCF product range

4

Assess features of a TCF product to determine effective marketing

4.1

Identify technical specifications of a TCF product and determine implications for market positioning

4.2

Explore role of creativity in the marketing of TCF products

4.3

Identify networks applying to the marketing and merchandising of a TCF product

4.4

Identify strengths, weaknesses, opportunities and threats applying to a TCF product and assess implications for marketing

4.5

Document and record outcomes of marketing investigation

This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.

Workplace procedures include one or more of the following:

requirements prescribed by legislation, awards, agreements and conditions of employment

SOPs

work instructions

oral, written and visual communication

quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output

housekeeping

tasks related to environmental protection, waste disposal, pollution control and recycling

WHS practices

Australian Standards include:

the relevant industry or Australian Standards that are current at the time this unit is being undertaken

TCF products include, but are not limited to, one or more of the following:

items and services from any sector within the TCF industries

components

final products:

garments

fashion accessories

shade sales, domestic or vehicle awnings

processed materials:

fabrics

industrial textiles

domestic textiles

Domestic conditions include, but are not limited to, one or more of the following:

availability of raw material

tariff agreements

costs of transportation

employment rates, skill availability and training support

status of businesses within the supply chain

image of Australia as a provider of quality, cost-effective TCF products

economic status

Global conditions include, but are not limited to, one or more of the following:

availability of raw material

tariffs, levies, taxes and other import and export considerations

costs of transportation for importing and exporting product to and from Australia

skill availability and labour forces

size and influence of international interests

image of Australia as a provider of quality, cost-effective TCF products

economic status

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Follow standard operating procedures (SOPs) 
Comply with work health and safety (WHS) requirements at all times 
Use appropriate personal protective equipment (PPE) in accordance with SOPs 
Identify job requirements from specifications, drawings, job sheets or work instructions 
Use industry appropriate research methods to survey domestic conditions affecting the TCF market and identify effects of these conditions on the TCF industry 
Explore global conditions affecting the TCF market and identify effects of these conditions on the TCF industry 
Assess significance of TCF product range on the global market 
Identify key components of the TCF supply chain and analyse influences on supply chain conditions 
Examine features of mainstream and niche markets within the TCF market 
Investigate role of merchandising in the TCF marketplace 
Access and investigate current information on the TCF market to determine trends influencing TCF production and supply 
Investigate TCF market segmentation, targeting and price positioning for TCF product range 
Identify key characteristics of TCF market segments and examine implications for marketing activity 
Analyse consumer behaviour for TCF product range 
Identify technical specifications of a TCF product and determine implications for market positioning 
Explore role of creativity in the marketing of TCF products 
Identify networks applying to the marketing and merchandising of a TCF product 
Identify strengths, weaknesses, opportunities and threats applying to a TCF product and assess implications for marketing 
Document and record outcomes of marketing investigation 

Forms

Assessment Cover Sheet

MSTGN4004 - Analyse TCF merchandising and marketing principles
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

MSTGN4004 - Analyse TCF merchandising and marketing principles

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: